It’s the time of the year again for some reflection and thoughts. In general 2011 has been good to us.

2011 is a year of many things for us.

We jumped on a coast guard boat, flew to Nanjing to test our mandarin, shot in a lup-sup bar, tried a full fledged animation project, shot from a helicopter, visited at least 20 parks, collaborated with Mark Lee and Suhaimi, filmed our former President and many more.

I guess 2011 is more than just achievements, 2011, for me is a good year because of the relationships with people that have developed.

Guess one of the highlights of 2011 is that we, as a company welcomed Mr Ng into our family, firstly, plugging a shortage in talent for motion graphics and also simply because he’s not only a good colleague but a good friend.

Another pleasant surprise was an intern editor, Kevin, who came out of nowhere to help fill our editing needs. It’s a bittersweet story because, Kevin, decided that he wanted to further his studies in La Salle’s degree programme and can thus only help out during term breaks. As much as we would like Kevin to come on board with us, we recognise his desire for a degree as well.

I guess 2011 marked a year where LRA really grew, not only in size but I believe is maturing into something we all set out in the first place. To be purveyors of stories. 2011 also marked a year when I feel that everyone in the company has developed above and beyond being just technically proficient, but also growing as content creatives in our own right.

We, as a company, always believe the experience of the relationship is more important than the product, simply because, a good product is taken as a given, but a good experience in whatever dealings is, in our opinion, priceless. To that end, we’re really thankful for our clients, for mostly trusting our creative direction and allowing us to better our work, and who have through the course of the year, become our friends. In a nutshell, a heartmost thank you to those whom I’ve had correspondence with. Please forgive me if I miss out on any names. =)

From NYP: Lina chong, Amanda, Rachel
From PA: Cher Ling, Jing Yun, Yun Shan, Felicia, Boon Heng, Kaijuan, Iswandie
From Canon: Ed Tan, Celeste, Jin Feng
From Contact Singapore: Rafidah, Parveen
From SSC: Diana Seng, Rainbow, Zhenni
From MCYS: Lai Peng, Chee Meng
From Nparks: Nigel, Ellen, Carrie, Rachel
From Arup: Franklyn, Jenny
From Fuji Xerox: Martin
From Cathay Photo: Jimmy
From Line Media: Boon Kok
From NHB: Nor Faiz, Grace
From PSB: Karen
From Visual Collective: Huiyu

To all, Thank you and may we all have an excellent 2012!

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