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毕业后就创业：年轻不怕输 五名大学生念大学时不是深交，毕业后也各自发展，但对多媒体的热爱，让他们最终在MSN谈妥要一起创立多媒体公司。 这就是Little Red Ants Creative Studio的由来。创始人分别是郑智元、陈泽华、岑康立、王一凤和傅彦钊。 当时彦钊还在一个跨国企业里当管理培训计划的见习生（management trainee），工作了三个月就辞职，放弃的是3500元的月薪，还有预计每年1200元的加薪。老板们纷纷挽留他，但他还是选择离开。 彦钊说：“我们还年轻，现在失败，总好过十年后才失败。”老板问他，何不先累积经验才去创业？他的回答是“如果做久一点，薪水升了，就不想走了。” 五人之前都曾在媒体业当过特约员工，并非毫无经验就入行。只是，他们很快便碰到困难。 申请资金碰到障碍 五人决定申请标新局的青年企业家起步公司计划（YES!Startups）*的资金，数目多达五万元。但计划书一直被批没独特卖点（unique selling point）。泽华说，感觉对方要资助的是提供创新产品的公司，而不是提供服务的公司。“对方说我们没卖点，但他们或许没意识到创意不局限于具体的产品，而是能通过其他方面去传达。” 彦钊认为，如果对方真的觉得他们的计划不好，可以给一些建设性的建议，或提议他们去申请别的资金。“一味的否决只会让年轻企业家沮丧。” 申请资金的过程耗了四个月，最后大伙决定自己集资创业。虽然遇到了障碍，但泽华认为，这件事让他们更有动力去搞好公司。 轮流到家里办工 五人从储蓄中凑足三万元买录影和摄影器材后，2009年10月开始营业。首五六个月里，他们轮流到彼此的家办工。有多一点钱后，他们才租下现在位于如切（Joo Chiat）的办公室。 康立说：“我们一开始就每个人都领薪水，因为这样大家才有动力出去赚钱，对父母也有一个交待。” 最初每人一个月领1200元的薪水，现在领的“则能和同辈的人媲美”。 泽华说，初期为了招生意，他们“什么都做”，包括设计横幅（banner）、采访、修改图片、将照片印在杯子上等等。 半年后，他们回本了。公司目前有约11人，包括合约员工和特约员工。 对于毕业后直接创业，泽华认为，别人一开始可能看你年轻，不敢将重任托付于你，但在他们这一行里，履历（portfolio）比年龄更重要。“有更多作品后，人们看的是作品，不是年龄。” 报道：洪慧敏 Full article here
As we head over to Penang this weekend, our office will be undergoing a fair bit of renovations, starting with the floor. It’s a perfect time to clear out the trash and clean off the dust to welcome Christmas!
What happens when we want good food and beachfront at the same time? We go to Penang (from which we can shuttle to Langkawi). Last year, we went to Redang and made this. Wonder what will we end up with this … Continue reading
We are eagerly anticipating the release of The Tree of Life this week in our theatres. Since quite a few months back, we have been bowled over by the cinematography of this film directed by Terence Malick. Emanuel “Chivo” Lubezki, … Continue reading
It’s near the end of the year again.. As we enter the last quarter, there are some major housekeeping to be done.. Rather than incur the wrath of our accountant, we shall keep things tidy this year? So the question … Continue reading
Since early this year, we have been involved with the One Dream Initiative, and have produced a music video for their song-artiste Ling Kai, as well as documenting some of their ongoing activities. On Monday, we went down for a … Continue reading
As you can probably see from Darren’s earlier post, never underestimate the power of a filter – especially when you fall from the ledge onto your bum. But that is a story for another time. Last week, I went to … Continue reading
Whenever Adeline goes on a solo mission to film. Something like this will happen. Lesson learnt – Buy filters or keep Adeline away from cameras when she’s overseas alone.
A couple of months back, we were asked to be involved in a social cause. The initiative calls for the empowerment of Singaporeans, especially the young, to pursue their dreams and by doing so, give help to fellow needy citizens … Continue reading
We had a full day photo-shoot for SilkAir 2 days ago. We can’t show any pictures now but what we can show is Darren and Yan Zhao doing some white balancing act and Kang Li pretending to pose like his … Continue reading
Build quality: Quite good. The shell of the camera is hard plastic, feels quite solid though. The buttons and the wheel at the back of the camera are abit finicky, maybe it’s because I have fat fingers, but often I … Continue reading
This is a new photography project that I’m finding very interesting because it aggregates the faces found in a particular location in a particular city at any one time and merges them to create a ‘average’ face. The website is … Continue reading
An ad for 大眾銀行, a taiwan bank, creatively directed by Ogilvy. The storyline is somewhat similar to Hollywood’s Wild Hog, although this has a more real-life treatment. Enjoy!
| Artists Wanted | In Focus : Pete Eckert (Lo-Speed) from Artists Wanted on Vimeo. Pete Eckert is a totally blind person. But through his photography, he proves that he IS a visual person, he just can’t see. Artists Wanted … Continue reading
“Food is one part, love is another part. So, the food will give them physical nutrition. The love and affection which you show, will give them mental nutrition.” (CNN Hero Narayanan Krishnan) His trust fund provides food for 400 indigent … Continue reading
“I recall one of my great mentors, Chip Maury, a veteran combat photographer and professor at Syracuse University told me “If you would like to learn more about being a great photojournalist, try looking at comic books or picking up … Continue reading
Heineken has launched a new advertising campaign introducing the “Open Your World” tag line. Very nice camera work but even more amazing is the concept of having backstories of all the characters featured in the 90 secs clip, thus reinforcing … Continue reading